Updated November 2026

Law firm SEO pricing: one plan, no lock-in

One plan for solo and small personal injury firms: $2,497 a month. 90-day launch, then month to month. You own everything.

$2,497/month
  • 90-day launch, then month to month. No 6- or 12-month contract. Cancel with 30 days notice.
  • Miss a deliverable, that month is free. You get the work list by the 5th of each month. If an item is missing, you don't pay for that month.
  • You own everything from day one. Domain, website files, Google profile, Search Console, Analytics and your phone numbers. Leaving costs $0.
  • One PI firm per metro. We never build up the firm down the street.
  • You approve every page. Nothing goes live with your name on it until you say so, and every page is checked against attorney-advertising rules.

What our law firm SEO pricing includes

Every month, done for you, and why each piece matters for Google and AI answers:

PR and reporter quotes

We pitch you as the expert source to reporters covering injuries, crashes and safety: national outlets like Forbes, Entrepreneur and SiriusXM, and your local TV and news sites. Every quote you land is reported with a link.

Why it matters: AI assistants trust firms that other sites talk about. Brand mentions correlate with Google AI Overview visibility about 3x more than backlinks (0.664 vs 0.218, Ahrefs, 75K brands).

Data studies AI and journalists cite

We publish local crash and injury data pages for your area (dangerous intersections, crash trends, county statistics) under your firm's name.

Why it matters: Reporters and bloggers link to real local numbers, and AI answers quote them. One good data page keeps earning links and mentions for years.

Backlinks from high-value local and legal sites

Links from trusted local sites (news, community groups, local organizations) and relevant legal and safety sites: editorial links, guest articles, resource and broken-link outreach. Reported by URL, never as a count.

Why it matters: Links from trusted, relevant sites are still how Google decides which law firm pages deserve page one.

A website built for Google and AI to quote

Case-type and neighborhood pages that answer the question in the first paragraph, with schema and AI-crawler access. Spanish pages if you speak it. You own the domain and files.

Why it matters: AI pulls short, direct answers from pages it can read. On-page content is about 24% of local AI search visibility (Whitespark 2026).

Google Business Profile, built out and defended

Categories, services, photos, posts and Q&A done properly, and fake or keyword-stuffed competitor listings reported until Google removes them.

Why it matters: The profile is about 32% of what decides Google Maps rank (Whitespark 2026), and AI answers for local questions lean on the same profile.

Reviews from your real clients

A simple text after each case asks happy clients for a Google review, with no incentives and nothing your bar would flag.

Why it matters: Reviews are about 20% of Google Maps rank (Whitespark 2026), and AI assistants repeat what your reviews say about you.

Listings on the sites AI reads

Your firm consistent on Bing Places, Apple Maps, Yelp, Avvo, Justia, your state bar and the data sources behind them.

Why it matters: ChatGPT and Perplexity search through Bing's index. Citations carry about 13% of local AI visibility, roughly double their weight in the map pack (Whitespark 2026).

YouTube answers

Short explainer videos answering the questions injured people ask, filmed by you or animated, posted to your own channel.

Why it matters: YouTube is the most cited site in Google AI Overviews, at about 29.5% of citations (BrightEdge).

Law firm SEO pricing FAQ

Why one plan instead of tiers?

Because a solo PI firm needs the same core things: a site it owns, a strong Google profile, real reviews, clean listings, PR and links. Tiers mostly exist to upsell. We would rather do one thing well.

Is there a setup fee or a long contract?

No setup fee. The first 90 days are the launch, then it is month to month with 30 days notice.

What if you miss something?

You get the deliverables list by the 5th of every month. If an item on it was not done, you do not pay for that month.

What happens if I leave?

You keep everything: domain, website files, Google profile, Search Console, Analytics and your tracked phone numbers. There is no offboarding fee.

Do you work with my competitors?

No. We take one personal injury firm per metro.

How much does SEO usually cost for a PI law firm?

Solo and small firms commonly pay $1,000 to $3,500 a month, and PI firms in big metros often pay more. Compare that with shared leads, where PI firms often pay $2,000 to $4,000 per signed case.