Law firm SEO guides for solo and small PI firms
Guides
- SEO for Personal Injury Lawyers: What Works
SEO for personal injury lawyers: win the Google Maps pack, get named by ChatGPT and stop renting leads. What works, what it costs, how long it takes. - Local SEO for Lawyers: Google Maps Guide
Local SEO for lawyers: how to rank your law firm in the Google Maps pack. Profile setup, reviews, listings, suspensions, spam competitors and tracking. - GEO for Law Firms: Get Named by ChatGPT
GEO for law firms: how to get your firm named when clients ask ChatGPT, Perplexity or Google AI Overviews for a lawyer, and what really drives it. - Law Firm SEO Audit Checklist (2026)
A 42-point law firm SEO audit checklist: Google Maps, reviews, listings, website, schema, speed, AI visibility, ad rules and tracking. Run it yourself. - Leaving FindLaw or Scorpion: Keep Your Site
Leaving FindLaw or Scorpion? How to keep your domain, site, rankings and reviews, what to check in your contract, and the options lawyers switch to.
Where to start
If you only read one guide, read the law firm SEO audit checklist and fix the first three sections. If you are a PI firm deciding whether SEO is worth it, read SEO for personal injury lawyers. For pricing, see law firm SEO pricing, and to see your own numbers, run the free law firm SEO audit.
FAQ
Who writes these law firm SEO guides?
They are written by Mark Gundrum, founder of LawyerSEOAudit, based on the audits we run, our own client work for personal injury firms, and what lawyers report about their marketing in public forums. Facts and statistics link to their sources so you can check them, and each guide shows the date it was last updated.
Are these guides only for personal injury lawyers?
They are written with solo and small personal injury firms in mind, because that is who we work with. Most of the advice, especially on Google Maps, reviews, listings, AI visibility and switching vendors, applies to any local law firm, including family, criminal defense, immigration and estate planning practices.
See where your firm stands
The free audit checks your Google Maps rank around your office, whether ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews name you, and your website, in about a minute.