About LawyerSEOAudit

LawyerSEOAudit helps solo and small personal injury firms get found on Google and named by AI assistants like ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews. We built the free audit on this site first, and we use the same checks to run done-for-you plans.

Who runs it

LawyerSEOAudit is run by Mark Gundrum. I've been doing local SEO and AI search optimization since ChatGPT launched in late 2022, when almost nobody was thinking about how AI assistants decide which business to recommend.

Before and alongside that, I ran paid lead generation for personal injury firms on Meta and Google, and Google Ads for home-service businesses with calls and booked jobs tracked back to the ad. That work taught me how injured people actually look for a lawyer, what a PI case costs to buy, and why firms that own their own visibility stop paying for shared leads.

I run the work through a custom system of AI agents that handles research, site builds, audits and reporting, and I review what goes out. It is how one senior operator does what usually takes an agency team, and why clients deal with me directly.

Why GEO, and why PI firms

More people now ask an AI assistant who the best car accident lawyer near them is. Those answers are built from a firm's website, its Google Business Profile, its reviews, directories like Yelp, YouTube and news mentions. Big firms already invest in all of those. Solo and small firms usually don't, which is where we come in.

How we work

Contact

Email mark@lawyerseoaudit.com. Or start with the free audit and see the plans.